Kaizen - the Japanese term for constant improvement, is something that I have written about in my Straight Line Editorial at Snowboarder and the Publisher's Note at SNOWBOARD. It is an idea I immediately embraced in college and have pursued since.
This summer was no exception as I had the opportunity to greatly enrich my understanding of marketing through the eyes of Windells' campers. While the riding was nice, in a Mt. Hood sort of way, the opportunity to tap into snowboarding's premier target market was even better. Spending eight weeks learning what goes through the minds of 12-18-year-olds has been time well spent. Kaizen!
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Mark
From March 2007 to Present
MEDIA KNIEVEL
From October 1997 to Present
MC / HOST / TELEVISION
From April 2004 to March 2007
SNOWBOARD MAGAZINE
Founder and Publisher
From October 2002 to April 2004
SCOTT USA
Director of Marketing
From October 1997 to October 2002
SNOWBOARDER MAGAZINE
Editor
From Summer 1992 to October 1997
GREEN DESIGN
Founder and Publisher
From June 1993 to October 1994
SNOWBOARD CORE MAGAZINE
Associate Editor